Designing a Campaign to address depression and suicide

is a challenging task that requires sensitivity, empathy and

a deep understanding of the issues before you to solve. 

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Thorough research, the condition of depression and suicide,

to understand the language used by the affected people and

the best practices to describe their emotions.

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Upon an impact message, "YOU DO BELONG." I found

that this was the feeling that most people, who suffer from

mental health issues crave for. Clear and concise message

resonates and communicates empathy and support.

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The colour green signifies new life, new growth and 

new beginnings. With the background colour of black, 

to remind how dark their feeling can get.

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I decided to keep the overall colour scheme of the campaign

minimal with the green as the focus to really drive home the message.